September 1 - 30, 2026
END OF SUMMER SAMPLE SALE!
We’re wrapping up summer with something special.
20% OFF SAMPLE GOWNS - your dream dress just got an even dreamier price. 🤍 Find your perfect gown, take it home, and say “yes” to incredible savings before summer ends!
Offer applies to sample styles only. Excludes Fall 2026 collection.
August 28 - 30 & October 9 - 11, 2026
MAGGIE SOTTERO DEVELOPMENT COLLECTIONS | FIRST LOOK EVENT
We’re beyond excited to showcase a special preview from Maggie Sottero - featuring unreleased gowns straight from the sketchbook! These breathtaking designs are fresh, never-before-seen, and may or may not make it into the final collection… making this a truly rare bridal moment you won’t want to miss. 🤍
October 30 - November 8, 2026
ALLURE BRIDALS ULTIMATE PREMIER | PREVIEW EVENT
Join us for our Ultimate Premier Preview Event and be among the first to experience the breathtaking Spring 2027 Collections from Allure Bridals. Explore 50+ never-before-seen gowns from 5 stunning collections - from sleek and chic to romantic lace, couture-inspired designs, and show-stopping statement gowns.